For 5 consecutive years, What’s Trending has put on this unique variety show and social live stream event where social and digital stars use their celebrity equity to raise money for charity. In 2016, Gabrielle brokered a media partnership between iHeart Media and the American Red Cross to put on the biggest, most impressive show to date.
For the first time, the event took place at the iHeart Theater in Burbank, CA — a state-of-the-art facility equipped with premium sound, video, and live streaming capabilities. As executive producer, Gabrielle’s challenge was to translate What’s Trending’s historical format into a more mature, high-end event that reflected the standard of quality iHeart Media consistently delivers.
The event was a tremendous success: Over $30,000 was raised for the American Red Cross, 100+ VIP talent walked the red carpet and attended the show resulting in 250M+ press impressions, and social conversation around the event exceeded a reach of 95M people.