During her time at The Visionary Group, Gabrielle worked closely with the Google Assistant team to develop an extension program inspired by Google’s 2018 CES activation at the Las Vegas Convention Center. TVG went up against three other agencies, including Google’s AOR, to win the business. The reason? The concepts developed by Gabrielle and her team demonstrated a superior understanding of the complex Google Assistant product and married them with best-in-class creative.
The program was executed in San Francisco and Chicago, initially for three months, but due to overwhelming popularity with customers and corporate partner T-Mobile, was extended for an additional three months.
Watch the highlight video below.