While Gabrielle was leading brand partnerships at What’s Trending, The American Red Cross and their agency of record FlyteVu enlisted Gabrielle to develop a four month campaign surrounding the Red Cross’s Home Fire Safety Awareness mission.
In addition to crafting the overall campaign strategy, Gabrielle created, wrote and co-directed the #2steps2minutes PSA, which has become the most successful single piece of PSA content the Red Cross has ever distributed.
The final phase of the program culminated with the Tubeathon charity live-stream event at the iHeart Media Theater in Burbank. View the PSA and program case study below.