As creative director at The Visionary Group, Gabrielle lead the team to win the project RFP, and execute the most highly anticipated media event of E3 2018.
While other game developers rely on traditional press conferences to debut gameplay, the team created an immersive environment designed to transport influencers, press and industry to the world of Cyber Punk 2077. The space featured a presentation theater, meeting & interview rooms, a bar, and a lounge - all of which were meticulously themed to Night City.
Every inch of CD PROJEKT RED’s E3 presence featured custom design elements highlighting the dark universe of Cyberpunk 2077, including The Atlantis mercenary bar, a 40-person theater featuring live game play, and the latest in short-throw projection technology.
Engadget takes a tour through the immersive space.